Month: June 2016

Start-ups can be tricky.. oops.. What am I saying, start-ups are tricky! You have a great idea that will fit the market need like a round peg in a round hole (I have seen most start-ups trying to fit a square peg in a round hole, obvious, they did not matter much to the business eco-system!). You got some Angel funding and your team is in place, the website is ready and the apps are raring to go. After all those sleepless nights and pumping adrenalin, all set, but how will you take it to those who need it?

 

If you are founder, partner, director, entrepreneur or a professional dreaming of setting up a business in the future, it is mandatory, yes mandatory, that you read this completely.

 

Marketing is the obvious solution. Your startup could be a conventional business or an online one; marketing is still the need of the day. Traditional marketing can be highly expensive.

 

TV Advertisements – This costs upwards of INR 350,000 for a 10 second spot on prime time, not to mention, this could go up exponentially during play offs like IPL. TV advertising reaches over 100 million households in India today. Certainly a great medium to advertise. Remember, a single advert will not do the trick. You will need a planned campaign and to establish in the customers psyche, the average slots could be anywhere between 30 and 100, if not more.

Question: You have angel funding, probably a few lakh rupees that you have already spent and need to keep some for taking care of costs until you hit the market. Can you afford it?

Doubt: Can digital/ online marketing be a solution?

Downside: You cannot analyse or find out the effectiveness.

 

Newspaper Advertisements – Making an impact being the objective, news paper advertising rates in India vary with city editions. A metropolitan city edition could cost anything from INR 3,000 to INR 5,000 per column-centimeter. For impact, a quarter page advertisement could cost you upward of INR 200,000. A front page slot will obviously attract a surcharge. Best impact comes from full front-page advertisement in metros could cost about INR 6,000,000. Again, if you are looking at a campaign, multiply the rate to arrive at your budget.

Question: You have angel funding, probably a few lakh rupees that you have already spent and need to keep some for taking care of costs until you hit the market. Can you afford it?

Doubt: Would you still need digital/ online marketing?

Downside: You cannot analyse or find out the effectiveness.

 

To make the point clear, a startup cannot afford to get customers through traditional marketing. With Angel investment, it is impossible, considering that the founder has loads of money, is it worth the gamble?

 

Way out? The new business needs to create new customers through digital / online marketing and once it has a sizable customer base, it can look at other methods of expanding the customer base. Also, this keeps marketing costs down and tests the market for the new startup idea.

 

I am sure, as a founder partner, proprietor or an entrepreneur, you would already know this. If you have opted for the digital path, what are the challenges you are facing?

  1. Getting skilled workforce for digital marketing? Not finding people or those hired, not delivering?
  2. If you have outsourced it, not getting the desired results? Tomorrows are the promises you get from the agency, and tomorrow never comes! That is because; most agencies follow a set plan and never customize the strategy as per your business / product needs.
  3. Hiring best talent is very expensive?
  4. Not getting the right digital strategist to resolve a plan that could work for your business?

What if we can offer a simple solution to all this without burning a hole in your pocket? If you can resolve your digital problems for less than a junior executive’s monthly wages, would you be interested? Along with:

  1. 10+ years of supreme digital marketing expertise in international market.
  2. Single window dedicated help for executing pre-planned digital objectives.
  3. Goal oriented practices including Ad-sense, SEO, SEM, SMM and Content marketing.
  4. Best White-Hat practices.

If you are, shoot an email to hello@startup-essentials.com with your contact details or call us at 09007964170. We will also give you a free one-ups technical analysis for your website within 48 hours of first appointment.